Monday, March 2, 2009

How To Pick The Right Wrinkle Cream For You

By Jen Hopkins

There are so many wrinkle creams out there that picking one can be a difficult task. Any drugstore or even grocery store is likely to have shelves full of creams to choose from. Add to that the ones that you can find in online stores. Then there's the wrinkle cream that your friend swears by, that is only sold through network marketing. Finding the one that works for you can feel like a game of blind luck.

Wrinkle cream manufacturers all make similar claims about their products. It reduces fine lines, delays signs of aging, and makes you look younger, all within a relatively short period of time. Advertisersa marketing copy doesnat provide any helpful guidance.

Then there's word of mouth. This approach seems more promising, since you are at least hearing from people who have tried the product. If they say it works, they are basing it on personal experience. Ideally, they would be people you trust, so you can believe in their endorsement.

But then, how many people do you know who fit the bill? There are so many products out there, you may have to look hard for someone whoas tried the one youare interested in. And then thereas the problem of different skin types; what works for one person might not work for you.

Is there a solution to this dilemma? Information from scientific studies is usually only disseminated through marketing claims, so you only hear about the studies that showed a particular product to be effective. About other products you may hear no information at all. If only there were a source of independent information!

Over the counter wrinkle creams are usually only tested in a before and after study, where you look for any effect of the treatment. If it were a prescription product, it would also have to be compared to a simple moisturizer to see if it delivered any additional advantage, but this is not done with most drugstore products.

Luckily, some of the most common anti wrinkle ingredients have been tested. The most promising one is retinoids, a type of vitamin A which is also found in some prescription creams. Studies show that while it can take as much as a year to work, it will eventually have an effect for many users. Other ingredients such as hydroxy acids and antioxidants have less evidence to show for their effectiveness.

Generally, most of the effect of wrinkle creams tends to come from their moisturizing and protecting effects on the skin. This doesn't require fancy 200 dollar products. It could make economical sense to try the cheaper options first, in case they deliver the effect you are looking for. They very well may, as there have been tests that showed little difference between exclusive anti-aging products and less expensive drugstore moisturizing creams. - 15338

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